Whiskey Highball
Ranch Water
Ritual Boulevardier
Jungle Bird
Aperitif Sour
Italian Greyhound Spritz
Aperitif Coconut Margarita
Paper Plane
Ritual Spritz
Ritual Negroni
Don't Miss a Beet
Holiday Tequila Punch
Nice List
Winter Break
Flannel Daiquiri
Them Apples
Cozy Highball
The Good Sun
Strawberry Lemonade Gin & Tonic
Full Stop
Off Season Piña Colada
Christmas Buck
Cranberry Margarita
Pomegranate Mexican Mule
Hot Toddy
Cranberry Gimlet
Maple Old Fashioned
NY Sour
Egg Nog with Rum (Serves 2)
Pomegranate Martini
Matcha Island
Whiskey Peach Smash
Fruit Cart
Strawberry & Basil Fields
Former Glory
Moscow Mule
Peychaud’s Style Aromatic Bitters Recipe
Angostura Style Aromatic Bitters Recipe
Aromatic Bitters Recipe
Digestive Bitters Recipe
Mole Bitters Recipe
Rhubarb Bitters Recipe
Cherry Bitters Recipe
Cardamom Bitters Recipe
Lavender Bitters Recipe
Chocolate Bitters Recipe
Black Walnut Bitters Recipe
Celery Bitters Recipe
Orange Bitters Recipe
Lei Away
Mr. Bali Hai
Mai Tai
Demerara Simple Syrup Recipe
Raspberry Simple Syrup Recipe
Passion Fruit Simple Syrup Recipe
Simple Syrup Recipe
Honey Simple Syrup Recipe
Candy Cane Simple Syrup Recipe
Ginger Simple Syrup Recipe
Cinnamon Simple Syrup Recipe
Rhubarb Simple Syrup Recipe
Mint Simple Syrup Recipe
Lavender Simple Syrup Recipe
Mango Simple Syrup Recipe
Banana Simple Syrup Recipe
Orange Infused Simple Syrup Recipe
Sage Simple Syrup Recipe
Sweet Tea Simple Syrup Recipe
Cardamom Simple Syrup Recipe
Pineapple-Ginger Simple Syrup Recipe
Cranberry-Honey Simple Syrup
Pumpkin Spice Simple Syrup Recipe
Vanilla Simple Syrup Recipe
The Journey
Breeze Blocks
Spicy Mango Margarita
Anchors Up
Rum Horchata Latte
Hoppy Highball
Blood Orange Grog
Armchair Detective
Espresso Mintini
Be Mine G&T
Orange Hot Toddy
'Tis the Season Toddy
The Cozy Blanket
Candy Cane Swizzle
Blood Orange Saffron DRY-Rita⁠
Rise & Shine
Rum Hot Chocolate
Egg Nog
Maple Rum Old Fashioned
Side Hustle
Orchard Swizzle
Hot Toddy
Apple Cider Spiced Rum
Grim & Tonic
Basic Witch
Death & Axes
Holiday Rush
On The Mend
Coffee Bae Swizzle
Tiki Buck
Meet Me At The Porch
VIP Welcome
Currently Vibing
The Slow Life
Mango Painkiller
Pack Your Bags
Sultans of Sling
The Peppy Paloma
Pineapple Daiquiri
Strawberry Gin Smash
Frozen Tom Collins
Pineapple Rum Punch
Ginger Daiquiri
Kentucky Buck
Coconut Blackberry Gin Smash
The Bee’s Knees
Pineapple Margarita
Blueberry Gin Sour
Tequila Piña Colada
Watermelon Rum Smash
Rum and Coffee
Blood Orange Whiskey Smash
Piña Colada
Rum & Coke
Rum Punch
Dark & Stormy
Ritual Gin & Tonic
Ritual Whiskey & Coke
Holiday Egg Nog
Mexican Hot Chocolate
Holiday Fizz
Pomegranate Ginger Paloma
Whiskey Bourbon Smash
The Green Go-Go
Mexican Mule
Bloody Maria
The Matador
Tequila Sour
Gin Fizz
Bloody Mary
Gin & Juice
The Last Word
Bourbon Champagne Cocktail
Mint Julep
Whiskey Smash
John Collins
Darn the Weather
Tequila Sunrise
Magic Apple
Bitter Raspberry Collins
Non-Alcoholic Old Fashioned
OH! Canada
Ritual Roy
Whiskey Sour
Lemon Squeeze
Doctor's Orders
Lemon Drop
Ruby Rose Spritzer
Lime Squeeze
Aviation Cocktail: A Non-Alcoholic Classic Cocktail
Spicy Margarita

Non-Alcoholic Cocktails

Ritual Boulevardier

Shop Ritual Whiskey Alternative

Ritual Boulevardier

Boulevardier: Just Ritual 

The Negroni has become a favorite cocktail for many, but have you tried its lesser-known sibling, the Boulevardier? This cocktail is similar to the Negroni but with a whiskey twist. With the introduction of Ritual Aperitif Alternative, there’s never been a better time to try a non-alcoholic version of this bold and delicious classic. 

Origins of the Boulevardier

The Boulevardier has been around since the 1920s. Its history is closely tied to the era of Prohibition when many Americans flocked to Europe to enjoy alcoholic beverages that were illegal in the United States. The Boulevardier is a variation of the Negroni, which itself is a variation of the Americano, a cocktail made with Campari, sweet vermouth, and soda water.


The origins of the Boulevardier remain elusive, but legend has it the cocktail was created by an American bartender named Harry McElhone, who owned the Harry’s New York Bar in Paris. The bar was a popular hangout for expats, artists, and writers, including Ernest Hemingway and F. Scott Fitzgerald.

The story goes that McElhone was asked to create a drink for a regular customer named Erskine Gwynne, the editor of a magazine called The Boulevardier. Gwynne was a wealthy American who had moved to Paris and was part of the expat community there. He asked McElhone to create a drink that would remind him of home. 

McElhone’s solution was to substitute gin for whiskey in the Negroni recipe, and thus, the Boulevardier was born. The drink quickly became a favorite among the Paris expat crowd, and eventually returned to the United States.

The Boulevardier, along with many other classic cocktails, fell out of favor during the mid-20th century. However, like the Negroni, it has experienced a resurgence in popularity in recent years, thanks to the craft cocktail movement. Bartenders worldwide have been putting their own unique spin on the classic recipe, and the Boulevardier has become a staple on many cocktail menus.

The Boulevardier’s popularity is also due to its simplicity and versatility. The recipe consists of just three ingredients: whiskey, sweet vermouth, and Campari. This makes it easy to make at home and can be adapted to suit individual tastes. The proportions of the three ingredients can be adjusted to create a stronger or weaker cocktail, and other ingredients, such as bitters or citrus, can be added for a summery kick. 

The long story short
The Boulevardier is a classic cocktail that has stood the test of time. Its history is closely tied to the Prohibition era and the Paris expat community during the 1920s. Today, it remains a popular cocktail that is enjoyed by people all over the world. Its simplicity, versatility, and rich history make it a must-try for anyone who loves classic cocktails.

Why go alcohol-free? 

A non-alcoholic, mocktail, or virgin Boulevardier (however you’d like to call it) can provide the flavors and enjoyment of a traditional boulevardier without the alcohol. Some benefits of drinking a non-alcoholic Boulevardier include:

Lower calorie intake: Alcohol is high in calories, so choosing a non-alcoholic version of a Boulevardier can help reduce overall calorie intake.

Avoiding hangovers: Since non-alcoholic Boulevardiers don't contain alcohol, they won't lead to a hangover or other adverse effects associated with drinking.

Safe for everyone: Non-alcoholic Boulevardiers can be enjoyed by almost everyone, including pregnant women, people taking certain medications, and those with medical conditions that may be affected by alcohol.

Now, if only they had Ritual during prohibition, am I right??

How to make a Boulevardier

The Boulevardier cocktail is made with equal parts Ritual Whiskey Alternative and Ritual Aperitif Alternative: For this recipe you’ll need:

1 1/2 oz Ritual Whiskey Alternative
1 1/2 oz Ritual Aperitif Alternative 
Garnish: orange peel

Build ingredients into a mixing glass with ice and stir. Strain over ice in a rocks glass. Garnish with an orange peel. And there you have it – a simple cocktail to make with a surprisingly complex taste.

So how is it different from a Negroni? 

The Negroni and the Boulevardier are classic cocktails that share a few similarities but differ in their ingredients and taste profiles.

The Negroni is made with equal parts gin, sweet vermouth, and an aperitif, which gives it a bitter and herbaceous flavor. It is typically served on the rocks and garnished with an orange peel.

On the other hand, the Boulevardier is made with whiskey, sweet vermouth, and an aperitif. The whiskey base gives it a richer, more complex flavor compared to the gin-based Negroni. It is also typically served on the rocks and garnished with an orange peel.

So, the difference between the two cocktails is the base spirit. The Negroni uses gin, while the Boulevardier uses whiskey. If you prefer the taste of whiskey over gin, then the Boulevardier sounds like the better choice for you!

Seasonality of the Boulevardier 

Like any cocktail, the Boulevardier can be enjoyed all year round. While it can be argued that it’s a great summer cocktail, the Boulevardier’s warm, rich, and complex flavor profile makes it perfect for colder months. Ritual Whiskey Alternative provides a pleasant heat, while Ritual Aperitif Alternative adds bitter notes that perfectly balance out the rich flavors. The cocktail can also be served warm or on the rocks (depending on your preference), making it a versatile drink. Not to mention, the deep red color of the Boulevardier is reminiscent of the holiday season and can add a festive touch to any winter gathering.





Explore More Related Posts