Taste is great when you mix with diet grapefruit soda and a splash of lime! It's pretty pricey so I don't know that I'll buy/drink alot, but I like it enough to want to try other products - i.e. the Rum.

Tequila Alternative produces a pleasingly sharp, peppery margarita with the bite one would expect from alcohol. I make mine with Grand Marnier, so it’s not completely alcohol-free, but it’s low enough so that I can get through the evening completely sober, even if I have two. I used to add a couple of drops of pepper bitters to my margaritas, but Tequila Alternative has just the amount of spiciness I like.

Ritual Zero Proof is a game changer in the world of Non Alcoholic beverages. The Tequila, Gin, and Whiskey Alternatives were stand outs all on their own. The ability to capture and replicate the scent and flavor highlights without any of the alcohol (since it never existed there to begin with) was mind blowing. The Rum Alternative, I honestly feel might be my new favorite. I don't drink. At all; and while I don't miss the effects alcohol had on me, I do find myself missing the flavor and mouthful that the different varietals provided. The Rum Alternative by Ritual is reminiscent of replicating the world of spiced rum, and melds perfectly with the summer scene. I am grateful to this company because they've helped solidify that I don't have to be left out of a social gathering and resort solely to water. Thank you will never be enough for them.

Great alcohol alternative or way to mix in alcoholic beverages to bring down the overall ABV. I’ve only tried the tequila so far but am very impressed.

I really really enjoy this in margaritas and pink lemonade. On its own it’s a bit more than I’m willing to drink but in a mixed drink it is a wonderful substitute for the real thing. Absolutely recommended!