Ritual Non-Alcoholic, Spirit-Free Beverages | About Us

FRIENDS AND FAM

Ritual began because we like to drink.

To eat, too. And have adventures. Wrestle with our kids. We like to climb mountains and we like to make art and we like to stay out too late laughing.

We, by the way, are three friends, two of whom share a bed and a child. We're passionate foodies and damn good cooks, so Ritual started in our kitchens. 

The goal wasn't to replace liquor -- bite your tongue! -- but to add a new tool to our cocktail kit. Another way to mark a moment.

Three black and white photos of the founders of Ritual Zero Proof: Marcus and GG Sakey, David Crooch.

Simple enough, right? Yeah, not so much. It took more than a year and hundreds of iterations to perfect our recipes.

We learned how to blend jambu and prickly ash, how to reduce the oil in juniper and heighten the perfume of pine. We taste-tested vanilla from Madagascar against vanilla from China. We sought guidance from master chefs and held tasting sessions for Chicago's best bartenders.

Three glasses of alcohol-free cocktails made with Ritual non-alcoholic gin and whiskey, raised in a toast.

See, we didn’t want to make a glass of “something.” We're not interested in new-age goop that defies explanation, or fancy spa water that bears no resemblance to liquor. We weren’t satisfied until it tasted and smelled and felt like the real thing. A new way to make an old favorite (or an Old Fashioned.)

Because we care what we put in our glass, our recipes are labors of love.

Because we care what we put in our bodies, our flavors are all-natural with no allergens.

Because we believe in science, we’re ecofriendly.

And because life is short, our company is still a group of friends. There are just more of us now. So here’s to friends clinking glasses – whatever may be in them.

A bartender making a non-alcoholic Old Fashioned using Ritual spirit-free whiskey alternative.
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