Ritual Zero Proof is the first American-made true liquor replacement to use all-natural botanicals to echo the flavor and burn of liquor – without the alcohol or calories.

Headquartered in Chicago, Ritual Beverage Company is a labor of love founded by three longtime friends. Artists and entrepreneurs, foodies who work out and parents who drink, they developed Ritual as a new way to mark a moment.

After experimenting with hundreds of recipes and in consultation with bartenders, chefs and beverage professionals, in September of 2019 Ritual launched two flagship products, a Gin Alternative and Whiskey Alternative. In January 2020, Ritual received a minority investment from global beverage alcohol leader Diageo via Distill Ventures. The brand expanded its portfolio with the launch of a Tequila Alternative in April 2020. In June 2021, the brand added a Rum Alternative to its portfolio.

Ritual is currently available for purchase online at RitualZeroProof.com and Amazon, beverage retailers like Total Wine & More and Binny’s Beverage Depot, and select Whole Foods Market locations across the country.

For media inquiries, contact Agency H5: ritualzeroproof@agencyh5.com