Ritual Zero Proof’s non-alcoholic spirits have the taste and bite of gin, whiskey, tequila, and rum, without the alcohol or calories. So you can make a non-alc version of your favorite cocktail, like a margarita, G&T, old fashioned or rum & coke.

We know the next question. Why? Well, maybe you’re dieting, driving, making a baby, or just trying to pursue a healthier lifestyle. Maybe you’re doing Dry January or Sober October. Or it’s a weeknight and you want a cocktail that satisfies, but doesn’t leave you with a hangover the next day.

There are so many reasons to seek out balance when it comes to alcohol. Here are 7 reasons we’re drinking non-alcoholic spirits in 2022.

(By the way, no one is saying you should only have non-alcoholic spirits. But isn’t it nice to have a sophisticated option?)

1. Because Life Isn't Short

Alcohol is bad for you. Duh. But did you know that “moderation” is more moderate than we used to think? The 2020 Dietary Guidelines Advisory Committee has recommended that men limit alcoholic drinks to one per day –down from the traditional two drink definition. Turns out, “Live like there’s no tomorrow,” is rotten advice.

2. You'll Get Better Sleep

This isn’t just about health. It’s about performance – in every arena. Energy and sex drive and cognition levels begin with a great night’s sleep. Sure, alcohol makes it easy to crash – but it also disrupts your circadian rhythm, preventing the body from entering the most restorative sleep phase. Studies show that more than two servings for men and one for women decrease sleep quality by a whopping 39.2%. Operating at 60% sucks.

3. Natural Botanicals Are Delicious

We use only all-natural botanical extracts to recreate the flavors of gin, whiskey, and tequila. From Siberian pine to Tupelo honey, sea salt to black pepper, juniper to jambu, our recipes are based on the essences of classic spirits. But don’t take our word for it: All of our spirit alternatives are ranked best-in-class by the industry-standard Beverage Testing Institute, including a 98/100 Platinum for our Tequila Alternative, the highest mark ever given to a non-alcoholic spirit.

4. You're Better Than Club Soda

Skipping alcohol doesn’t have to be boring. Ritual Zero Proof swaps 1:1 for traditional spirits, so you can have a real beverage, without the baggage. Know how to make an Old Fashioned? A margarita? A gin and tonic? Then you know how to make a nonalcoholic version. Boom, done. Hey, you can even blend with traditional spirits for cocktails with half the alcohol and calories – which means you can have two of them. 

5. Incremental Change Works

We all know how difficult it can be to make a significant lifestyle change. According to psychologists, major lifestyle changes are best done in small ways that allow you to gradually develop new habits and accomplish smaller, more realistic goals. So, as we pursue more balanced drinking, we’re hanging on to what’s familiar and comfortable – the taste and experience of a great cocktail – while reducing the alcohol. Now, that’s sustainable change.

6. Placebo Effects Are Real

Our brains are hardwired to reward themselves. Frequently, that takes the form of a cocktail. But that doesn’t really mean we want the alcohol—slower thought, slurred speech, false confidence—we wanted the experience. The ritual (wink wink) – of preparing and measuring, shaking and straining, holding and sipping. In fact, people often report that after a few sips of a Ritual cocktail, they feel more relaxed, looser, more fun. Science!

7. Our Customers Love Us

And we love them right back. Take 15% off your first Ritual purchase with promo code 7REASONS, and if you find it’s not for you, we’ll refund your money. Here are some honest, hand-to-heart reviews people have left us.