Ritual Zero Proof has the taste and bite of gin, whiskey, and tequila, without the alcohol or calories.

We know the next question. Why? Well, because you’re dieting, or driving, or making a baby. It’s for the night owlers, early risers, and a**kickers who love a cocktail but want a little balance.

And let’s face it—we could all use more of that right now.

Here are 7 reasons why you should try non-alcoholic spirits in 2021.

(By the way, no one is saying you should only have non-alcoholic spirits. But isn’t it nice to have a sophisticated option?)

1. Because Life Isn't Short

Alcohol is bad for you. Duh. But did you know that “moderation” is more moderate than we used to think? The 2020 Dietary Guidelines Advisory Committee has recommended that men limit alcoholic drinks to one per day –down from the traditional two drink definition. Turns out, “Live like there’s no tomorrow,” is rotten advice.

2. You'll Get Better Sleep

This isn’t just about health. It’s about performance – in every arena. Energy and sex drive and cognition levels begin with a great night’s sleep. Sure, alcohol makes it easy to crash – but it also disrupts your circadian rhythm, preventing the body from entering the most restorative sleep phase. Studies show that more than two servings for men and one for women decrease sleep quality by a whopping 39.2%. Operating at 60% sucks. Read more on alcohol and sleep here.

3. Natural Botanicals Are Delicious

We use only all-natural botanical extracts to recreate the flavors of gin, whiskey, and tequila. From Siberian pine to Tupelo honey, sea salt to black pepper, juniper to jambu, our recipes are based on the essences of classic spirits. But don’t take our word for it: All of our spirit alternatives are ranked best-in-class by the industry-standard Beverage Testing Institute, including a 94/100 Gold for our Tequila Alternative, the highest mark ever given to a non-alcoholic spirit.

4. You're Better Than Club Soda

Skipping alcohol doesn’t have to be boring. Ritual Zero Proof swaps 1:1 for traditional spirits, so you can have a real beverage, without the baggage. Know how to make an Old Fashioned? A margarita? A gin and tonic? Then you know how to make a non-alcoholic version. Boom, done. Hey, you can even blend with traditional spirits for cocktails with half the alcohol and calories – which means you can have two of them. 

5. Incremental Change Works

We all know how difficult it can be to make a significant lifestyle change. In fact, only 8% of people who make New Year’s Resolutions keep them. According to psychologists, major lifestyle changes are best done in small ways that allow you to gradually develop new habits and accomplish smaller, more realistic goals. So, as we pursue more balanced drinking in 2021, we’re hanging on to what’s familiar and comfortable – the taste and experience of a great cocktail – while reducing the alcohol. Now, that’s sustainable change.

6. Placebo Effects Are Real

Our brains are hardwired to reward themselves. Frequently, that takes the form of a cocktail. But that doesn’t really mean we want the alcohol—slower thought, slurred speech, false confidence—we wanted the experience. The ritual (wink wink) – of preparing and measuring, shaking and straining, holding and sipping. In fact, people often report that after a few sips of a Ritual cocktail, they feel more relaxed, looser, more fun. Science!

7. Our Customers Love Us

And we love them right back. If you try Ritual and find it’s not for you, we’ll refund your money. Here are some honest, hand-to-heart emails and reviews people have left us.