The taste and bite of spirits, without the alcohol or calories? You’re skeptical. We get it. We felt the same way the first time we heard about almond milk, or the Impossible burger. A new product in a new category naturally draws its share of question marks. So let’s dive into a few of the most common questions around non-alcoholic spirits:
1. What’s the point?
Whether you’re training, working, making a baby, waking up early, staying out late, or just taking a break from the hard stuff, you already know that there are so many reasons – physical, mental, emotional – to drink less. But why go for a non-alcoholic spirit as opposed to, say... club soda? It’s all about the ritual of shaking, pouring and sipping a cocktail. Not only does the end product taste better, but it gives you the experience of a sophisticated drink that so often scratches the itch, without the need for alcohol. In fact, people often report that after a few sips of a Ritual cocktail, they feel more relaxed, looser, more fun. Ain’t the placebo effect grand!
2. Aren’t they full of sugar and other junk?
Many of them are. But unlike other non-alcoholic products on the market, we didn’t set out to create a “mixer.”
You care about what you put in your body. So do we. That’s why Ritual Zero Proof is low calorie and non-GMO, with no allergens or gluten. If you want to punch up the sweetness with juices or sodas, our alternatives have the complexity to stand up to big-flavor recipes. But you always have the option to make your drinks as skinny as your heart – and waistline – desire.
Ready to give Ritual a try? Take the plunge.
Your future self will thank you.
3. But they can’t taste the same… can they?
Humble brag: according to the Beverage Testing Institute – the gold standard in the spirits business – Ritual has the world’s best-tasting spirit alternative. Our gin, whiskey, rum, and tequila alternatives are blended of the same botanicals as the classic spirits, and have a bite that stands up to mixers.
Can you tell the difference between oat milk and dairy, between a Tesla and a Toyota? Sure. But at the end of the day, these alternatives still deliver a great experience. And let’s be honest – it’s nice to have a margarita or three without dreading mañana.
Starting to feel a hankering for a mocktail? All of our non-alcoholic spirit alternatives are available for purchase here. Try the Variety Pack for a taste of all three!