FAQ's
Why
Because choices are great. Because there are lots of ways to mark a moment. Because you’re expecting. Because you’re training for a marathon but don’t want to give up your evening ritual. Because you should be able to enjoy something better than club soda. Because it’s about time.
Our Agave Spirit Alternative is tropical and earthy, lending balance and heat to a margarita. Our Whiskey Alternative is smooth with a soul-warming finish. Our Gin Alternative is bright with a crisp bite that mixes beautifully. Our Rum Alternative has notes of warm vanilla, toasted spice, and velvety decadence like a dark rum. Our Aperitif Alternative is bright, bitter, and herbaceous with a spiced finish.
Sure, you can tell the difference between Ritual and traditional liquor the same way you can tell the difference between a primo veggie burger and a cow. But Ritual has captured the essence of traditional agave spirits, rum, gin, whiskey, and aperitifs. It has the bite you need as the foundation of a proper drink. At the end of the day, both deliver terrific experiences. Now you just have the choice.
What’s in it
Our Gin, Tequila, and Aperitif Alternatives have no calories. Our Whiskey and Rum Alternatives have a few, because, well, whiskey and rum are sweet. That sweetness comes from natural sugars, not unlike the sweetness of traditional whiskey and rum. And again, it's non-alcoholic.
Nutrition labels round calories to the nearest 5, and our Gin and Agave Alternatives both have about two calories from sugar. Hence, the zero.
Our products contain less than 0.5% ABV. By legal definition we’re non-alcoholic.
Recreating the bite of alcohol is incredibly complicated and part of the magic of Ritual. Our lips are sealed on this one.
Our standard bottles are 750ml.
Who it’s for
Our products are enjoyed by many pregnant women. But if you have any doubts given your unique health circumstances, we always suggest that you consult your doctor to be sure.
The ingredients listed on the front of the bottle represent the flavor notes – not the actual ingredients. With that said, we suggest that you consult your physician if you have any concerns.
That’s a very personal decision. Ritual is not a spirit with the alcohol removed. However, we worked as hard as we could to make these resemble traditional spirits. Everyone has their own recovery process, and literally the last thing we would want is for our product to serve as a trigger. That’s the opposite of what we’re about. You may want to discuss this question with your doctor or other source of recovery support.
We are not a certified vegan product because we use traditional sugar.
Probably. Ritual has (almost) none of the calories of alcohol and likely fits into most popular diets. With that said, we suggest that you consult your nutritionist or physician if you have any concerns.
How to get it
We’re available nationwide! Check out our Locator in the top menu to see where Ritual is sold near you.
It’s important to us that you receive your order as quickly as possible. That’s why we automatically fulfill orders as soon as they enter our system. But our partners like USPS and UPS are experiencing longer than normal shipping times. If your package appears to be stalled in transit, please contact ritualUSA@diageo.com and we’ll help you track it down.
That’s not cool. Please email us within 14 days of receiving your product. Include a photo of the damage and we will gladly issue a replacement or refund. We will also issue a refund for any unopened product within 14 days of receipt. Still unhappy? Reach out to us and we’ll make it right. ritualUSA@diageo.com.
Unfortunately, carriers have tracking errors from time to time. Sometimes, customers will get a delivery notification but the package will show up a day or two later. Let us know if your order does not arrive 48 hours after your delivery confirmation and we'll look into it. Send an email to ritualUSA@diageo.com along with your order number and we’ll be happy to help.
For years, we’ve covered the shipping costs on all our items. But due to our logistics partners raising prices, we will charge a small shipping fee for single bottle orders (while still eating some of that cost). The good news? We’ll still cover the entire shipping costs on orders of two or more bottles.
How to enjoy it
That’s the great part. We’re not some made-up flavor. You don’t have to buy exotic mixers or reeducate yourself on what’s in your glass. You use our Gin Alternative the way you use gin. You swap our Tequila Alternative into your favorite margarita recipe. Replace traditional rum with our Rum Alternative in your Pina Colada. If you know how to make an Old Fashioned, now you can make a non-alcoholic version with our Whiskey Alternative. Pour it neat, splash it on the rocks, mix it with tonic or juice. Or go nuts and make an elaborate ten-touch cocktail that will blow your hair back.
Nope. Ritual is good for 12 weeks after opening.
Between the hard-wired reward-response mechanism of our brain, and our enjoyment of things served in cocktail glasses, Ritual very often makes people feel like they’ve been drinking. Gotta love that placebo effect!