The Perfect Third Drink

Shop All

Ritual Zero Proof non-alcoholic spirit alternatives going out sober alcohol free

Picture this. You’re out on a Thursday night, celebrating a coworker’s birthday at that hip new rooftop bar. You’ve decided to cut yourself off after two drinks so you don’t have that ever-so-slight-but-actually-pretty-annoying headache at your 9am staff meeting tomorrow. But you want to keep the party going with your friends. And you don’t want to look like a stiff sipping ice-water half the night. Not that we have anything against ice-water. Sound familiar?

We’ve all experienced the third-drink-dilemma. But what if it wasn’t actually a dilemma? Enter the zero proof cocktail. You can still order that Old-Fashioned with extra cherries. Just have the mixologist sub in our alcohol-free bourbon for the hard stuff. It’s everything you’ve come to expect from an alcoholic cocktail. Complex flavor. Slight burn. Air of adventure. And it signals to your friends that you’re still up for a party.

The night continues. You gossip with Leah about the latest company drama, and you’re a little sharper than usual. The group makes a run for the dance floor, and your moves aren’t quite as sloppy as last time. Dave from accounting tries out his signature dad jokes, and...well, they still need work. You leave at midnight, because let’s face it, a good night’s sleep is nothing to scoff at.

The next day, you wake up feeling fresh as the morning dew. You have time to get in a long run before dropping the kids off at school, and you show up for your staff meeting early, prepped and ready to go. While your colleagues are slumping in their desk chairs, you’re sharp as a tack. You come right out of the gate with that brilliant insight that impresses the room. Your boss praises you for being so “synergistic.” Whatever that means.

But most importantly, you have the satisfaction of knowing you did your night on your own terms.

Shop Now >


750 ml | 25.4 fl oz
Shop Now