THE ALMOND MILK OF ALCOHOL HAS ARRIVED
Dairy. Red meat. Alcohol. Some of life’s most enjoyable consumables are also the worst for our bodies. Ugh. But thanks to companies like Oatly and Impossible, we can enjoy the taste and experience of milk and meat without all the drawbacks. But what about liquor? Who will develop the third alternative to our great trinity of delights?
Enter Ritual Zero Proof – a spirit alternative with the taste and feel of spirits, but not the alcohol. All the flavor of a margarita, an old fashioned or a G&T, but without the baggage – for a great cocktail even when you’re training, working, making a baby, waking up early, staying out late, or just taking a break from the hard stuff. Sound too good to be true? Sound… Impossible? Yeah, we thought so too ;)
Here are 6 reasons to enjoy spirit alternatives in 2021:
1. Your Health… Duh.
Most people choose “alternatives” for health reasons, whether they’re avoiding the hormones in dairy or the saturated fats in red meat. But nothing compares to the benefits of swapping in spirit alternatives. Stellar sleep, simple weight loss, enhanced performance – cognitive, athletic, sexual – the list goes on and on.
2. A Sense of Balance
According to a recent study*, 95% of people who buy plant-based meats aren’t vegetarian. The same goes for spirit alternatives – while many consumers are sober, even more are looking for balance. Think Ritual margaritas on Taco Tuesday and high-proof margs for Saturday night. A happy life doesn’t exist on either axis of complete abstinence or excess, but somewhere on the curve that connects the two. It’s all about balance.
Ready to give Ritual a try? Take the plunge.
Your future self will thank you.
3. Ease of Use
Imagine if plant-based meats couldn’t be used to make burgers, or that almond milk couldn’t be poured over cereal. It would defeat the whole purpose. That’s why Ritual’s gin, whiskey and tequila alternatives are crafted to replace traditional spirits 1:1 in the drinks you already know and love. If you can make a G&T, an Old Fashioned, or a margarita, you can make a non-alcoholic version. Simple as that.
4. Options For Everyone
Eating and drinking are social activities. But just like a cook should be able to take care of vegetarians and meat-eaters alike, these days it’s important to be able to offer guests something better than club soda. Adding Ritual Spirit Alternatives brings balance to your bar cart – and instantly ups your hosting game.
5. Crafted From Good Stuff
Ritual Zero Proof aren’t spirits with the alcohol removed – they’re masterful blends of all-natural botanicals like agave and mesquite, juniper and pine, vanilla and oak. They took over 500 iterations to find the perfect balance, and the result is extraordinary. In fact, the Beverage Testing Institute scored the tequila alternative a 94-point gold medal – their highest rating ever for a spirit alternative.
6. Great Taste
If something doesn’t taste great, it’s not really an alternative. Now, does it have to taste exactly like the original? No. In a blind taste test, you could discern the difference between a plant-based burger and beef, between almond milk and dairy, between a full proof and a non-alcoholic cocktail. But at the end of the day, these alternatives still deliver the experience of a great burger or a great drink, without all the baggage. So you can have that third margarita without dreading mañana.
Whether we’re watching our waistlines, our blood pressure, our carbon footprint, or a bit of everything, we all have reasons to reach for healthier alternatives. And thankfully, in 2021, the alternatives are good enough to replicate, and even improve upon the originals. Now, if someone can figure out an exercise alternative, we’ll really be in business!