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CUT ALCOHOL, NOT COCKTAILS

Finally, a non-alcoholic drink worthy of your glass.

  • World's best selling
  • Hangover free
  • No & Low Calorie
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WHY RITUAL?

Because you want to cut calories, train harder, or sleep better. Life’s full of moments to go non-alcoholic. And there’s a Ritual for every one of them.

Perfect for
parents
A mindful
break
Crush
tomorrow
Hangover
free
Never socialize
empty-handed
1:1 spirit
replacement
Perfect for
parents
A mindful
break
Hangover
free
Crush
tomorrow
Never
socialize
empty-handed
1:1 spirit
replacement

Try Our Best Seller

4.8
Rated 4.8 out of 5 stars
1,470 Reviews

RITUAL TEQUILA ALTERNATIVE

750 mL / 25.4 fl oz
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The agave flavor, smoky aroma, and bright fire of tequila without the alcohol or calories.

NON ALCOHOLIC
NO & LOW CALORIE
NO ARTIFICIAL FLAVORS
GLUTEN
FREE
$32.95 $29.99

BUILT FOR COCKTAILS - Our non-alcoholic Tequila Alternative is specially crafted to replace traditional tequila ounce for ounce in your favorite cocktails, like margaritas and palomas.

A HEALTHIER CHOICE - The agave flavor, smoky aroma and bright fire of tequila without the alcohol or calories, so you can enjoy your cocktail ritual without the alcohol.

AWARD-WINNING FLAVOR - The highest rated non-alcoholic spirit alternative ever, certified 98/100 Platinum by the industry standard Beverage Testing Institute.

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NON ALCOHOLIC
NO & LOW CALORIE
1-2g
OF SUGAR
Blue Agave
Mexican Lime
Tropical Guava
Cracked Sea Salt
Mesquite Smoke
Charred Oak
Green Bell Pepper

EXPLORE OUR OTHER SPIRIT ALTERNATIVES

Gin Alternative

750 ml | 25.4 fl oz

$32.95 $29.99

Tequila Alternative

750 ml | 25.4 fl oz

$32.95 $29.99

Whiskey Alternative

750 ml | 25.4 fl oz

$32.95 $29.99

Aperitif Alternative

750 ml | 25.4 fl oz

$32.95 $29.95

Rum Alternative

750 ml | 25.4 fl oz

$32.95 $29.99

Tequila Alternative

Experience the earthy agave flavors and pleasant heat of Ritual Zero Proof Tequila Alternative, the highest-rated spirit alternative in the world. Crafted with high-quality ingredients and natural botanical flavors, our award winning tequila substitute delivers the same grassy flavor, smoky aroma, and bright fire of traditional tequila — without the alcohol, calories, or hangover.

Ingredients

Filtered water, natural flavors, cane sugar, citric acid, xanthan gum, salt, caramel color, sodium benzoate & potassium sorbate as preservatives.

Whiskey Alternative

Discover the warm and rich flavors of Ritual Zero Proof Whiskey Alternative. This award-winning whiskey substitute is specially crafted for cocktails, with all-natural vanilla and oak flavors and a soul-warming finish that will sweep you off your feet. Made with high-quality ingredients and natural botanicals, Ritual Whiskey Alternative provides the comforting warmth of traditional whiskey without the alcohol or calories, allowing for conscious consumption that leaves you feeling your best.

Ingredients

Filtered water, cane sugar, natural flavors, xanthan gum, citric acid, caramel color, sodium benzoate & potassium sorbate as preservatives.

Gin Alternative

Savor the bright and refreshing flavors of Ritual Zero Proof Gin Alternative. This award-winning gin substitute provides the same crisp bite of traditional gin without the alcohol or calories. The lively botanical notes, accented by cucumber and sharpened by juniper, mixes beautifully in popular drinks like Gin and Tonics. Not to mention, Ritual Gin Alternative is versatile enough to stand in for vodka in many cocktails!

Ingredients

Filtered water, natural flavors, cane sugar, xanthan gum, citric acid, sodium benzoate & potassium sorbate as preservatives.

Rum Alternative

Enjoy the lush, rich taste of Ritual Zero Proof Rum Alternative. Crafted with high-quality ingredients and natural botanicals, this award-winning rum substitute has the same velvety decadence of dark rum without the alcohol or calories. The sweet vanilla flavor is complemented by ripe banana and burnt orange, making this a versatile spirit that can be savored year-round. From summertime mojitos to holiday season eggnog, mark the occasion with Ritual Rum Alternative!

Ingredients

Filtered water, cane sugar, natural flavors, caramel color, xanthan gum, citric acid, salt, sodium benzoate & potassium sorbate as preservatives.

Aperitif Alternative

Embrace the bright, herbaceous taste of Ritual Zero Proof Aperitif Alternative. Our award-winning aperitif substitute combines the assertive bitterness of Italian aperitivo and the complex sweetness of French vermouth — with none of the alcohol or calories. This premium spirit alternative embodies the essence of summer with its aromatic, bold flavors that mix beautifully in a Negroni or Spritz. One sip and you’re on the Mediterranean coast!

Ingredients

Filtered water, cane sugar, natural flavors, citric acid, vegetable juice for color, xanthan gum, caramel color, stevia extract, sodium benzoate & potassium sorbate as preservatives.
"Sip on a margarita that’s got all of the smoky agave flavor without any alcohol."
"We've tried it and it tastes like the real thing."
"Ritual's Tequila Alternative has everything there is to love about tequila — minus the hangover.”
"Ritual Zero Proof is a godsend."

CUSTOMERS RAVE ABOUT RITUAL

Great alternative
This is probably the best alcoholic alternative I’ve ever had. Being lower calorie is also a bonus.
STACEY H.
Finally!
I am one year sober and while I do not miss alcohol. I even took a bottle of Ritual Tequila with me on vacation to Hawaii.
MARGARET M.
Great alternative
Delicious! The smokey flavor has a nice bite. Thank you for a great product.
FRANCES H.
Did the trick
The tequila was good and did the trick. Will be great in the summer when I want to drink less or not at all!
BEATE K.
Amazing Tequila Alternative
Wow!! I am a tequila lover, but needed to give my body a break from booze.
MAGDA S.
When mixed, hard to tell the difference
Tastes extremely close to the real deal. I find myself drinking this more than a real margarita now!
JARRED D.
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    DRINK TO YOUR HEALTH

    DRINK TO
    YOUR HEALTH

    Here are a few wellness benefits you’ll enjoy when you swap out your full proof cocktail for a Ritual cocktail:
    Here are a few wellness benefits you’ll enjoy when you swap out your full proof cocktail for a Ritual cocktail:

    No & Low
    Calorie

    1-2g
    of sugar

    ALL-NATURAL

    FLAVORS

    Diet
    Friendly

    For Cocktail

    Connoisseurs

    Gluten
    Free

    QUESTIONS? WE'VE GOT ANSWERS

    What's the best way to try ritual?

    In a cocktail of course! We don’t recommend drinking Ritual straight or on the rocks, but in a pinch, all our products shine in bubbly water.

    It tastes like the real thing! What’s in it??

    This is an answer.

    So how do you make the stuff?

    This is an answer.

    So what do they taste like?

    This is an answer.

    What about calories? Gluten? Allergens?

    This is an answer.

    There’s sugar listed on the ingredients, but zero calories. How does that work?

    This is an answer.

    AS SEEN IN

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    Want to Try Them All?

    Bar Cart Bundle

    Five 750 mL / 25.4 fl oz bottles

    Tequila, Gin, Rum, Whiskey, and Aperitif Alternatives

    The Ritual Bar Cart Bundle saves you 15% off all five award-winning spirit alternatives (Tequila, Whiskey, Gin, Aperitif, and Rum), so you can keep your bar fully stocked without breaking the bank.

    Create non-alc versions of classics like margaritas, old fashioneds, Negronis, mojitos, cosmopolitans, and more. Or shake things up with your very own freestyle creations. There are endless ways to enjoy your non-alc or low-abv cocktail ritual, and the Ritual Bar Cart Bundle unlocks them all.

    $166.75 $131.99
    1:1 SPIRIT REPLACEMENT
    LOW
    CALORIE
    NON GMO
    1:1 SPIRIT REPLACEMENT
    LOW
    CALORIE
    NON GMO