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    RITUAL APERITIF ALTERNATIVE IS HERE

    Cool and refreshing, bright and aromatic, bold and bittersweet, our Aperitif
    Alternative is made for the season – meet The Spirit of Summer.

    AUTHENTIC SPIRITS - MADE ZERO PROOF
    BROWSE RITUAL SPIRIT ALTERNATIVES

    TEQUILA ALTERNATIVE

    NON-ALCOHOLIC SPIRIT

    1032 Reviews
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    One-time purchase:

    $32.95   $29.99
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    RUM ALTERNATIVE

    NON-ALCOHOLIC SPIRIT

    304 Reviews
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    One-time purchase:

    $32.95   $29.99
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    WHISKEY ALTERNATIVE

    NON-ALCOHOLIC SPIRIT

    649 Reviews
    Unit price per

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    One-time purchase:

    $32.95   $29.99
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    GIN ALTERNATIVE

    NON-ALCOHOLIC SPIRIT

    510 Reviews
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    $32.95   $29.99
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    APERITIF ALTERNATIVE

    NON-ALCOHOLIC SPIRIT

    38 Reviews
    Unit price per

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    One-time purchase:

    $39.95   $34.95
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    WHY RITUAL ZERO PROOF?

    Out with the old alternatives – juice, soda, water – in with the Ritual. It’s time to upgrade your NA cocktail game.

    RITUAL BEGAN BECAUSE
    WE LOVE TO DRINK

    When we decided to take a break from alcohol, we realized we didn’t miss the booze. We missed the ritual of mixing, pouring, and enjoying a great cocktail. So we created the most satisfying non-alcoholic cocktail experience. From the ritual to the last sip.

    RITUAL BEGAN BECAUSE
    WE LOVE TO DRINK

    We’re here to give people options.  We aren’t an “or” – we’re an “and”. Go out with friends tonight and have a productive day at work tomorrow. Enjoy an after-work cocktail and stick to your fitness goals. For us, it’s all about balance.

    Meet The Spirit of Summer

    Give a warm welcome to our newest family member: Ritual Aperitif Alternative. With the assertive bitterness of Italian aperitivo and the complex sweetness of French vermouth, one sip, and you're on the Mediterranean coast. Perfect for spritzes and Negronis, it’s the sunny summer spirit you didn’t know you were missing.

    EXPLORE RITUAL BUNDLES
    People at a restaurant with cocktails laughing

    Your Favorite Cocktails,
    Non-Alcoholic

    If you know how to make a margarita, old fashioned, or gin & tonic, you can make a non-alcoholic version using Ritual. Simply substitute alcohol with Ritual to make non-alcohol versions that live up to the real thing. It’s that simple.

    Tasting is believing

    All of our alcohol-free spirits are made using natural botanical flavors. Siberian pine, Mexican blue agave, American oak – many of the same flavors you’ll find in the alcohol spirits you love. 

    It took years to arrive at the recipes we have today because we weren’t satisfied until they tasted, smelled, and felt like traditional spirits.

    Why ritual is the #1 Non-alcoholic spirit

    Ritual is crafted, not distilled — meaning no alcohol ever.

    Read More >

    It took hundreds of iterations to perfect our recipes. We learned how to blend jambu and Prickly ash, how to extract the essence of blue agave, reduce the oil in juniper, and heighten the perfume of pine. We sought guidance from master chefs and held tasting sessions for America’s best bartenders. The result is an alcohol alternative that delivers the flavor and experience of the original, all without the alcohol.

    GET A
    SUBSCRIPTION
    BOX & SAVE

    Customize your subscription box of 1 to 4 bottles and save up to $20 on every order!

    JOIN RITUAL
    REWARDS

    Earn points towards exclusive discounts every time you shop!

    SUSTAINABLE PACKAGING

    PLASTIC NEUTRALITY

    SUPPLY CHAIN OPTIMIZATION

    CARBON
    OFFSETS

    WHY OUR CUSTOMERS LOVE RITUAL

    "My partner and I take an extended break from drinking once every couple of months, and this is honestly the best alternative. The gin tastes like actual gin..and the kind we like the most!"

    Matthew S.

    Verified Buyer

    "It’s great to enjoy a non-alcoholic drink that can be fancy and taste like Tequila!! In a good way. I felt included and happy to enjoy such a good drink with ZERO hangover!! Winning!!"

    Ginger G.

    Verified Buyer

    "I bought this in an effort to drink less and I’m so glad I did. It tastes like the real thing and still lets me enjoy a couple of beverages on a work night without feeling foggy the next day! Thanks for a great product!"

    Devon B.

    Verified Buyer

    "Very impressed with the taste of the tequila alternative and love how it still feels like you’re having a cocktail!"

    Alyssa P.

    Verified Buyer

    "Best Ever Non Alcoholic Beverage! Ritual is the real deal. Leading the way in zero proof spirits!"

    Scott B.

    Verified Buyer

    "Love the rum! I love being able to enjoy a rum and diet pepsi and NOT having it lead to extra eating at night!"

    Cynthia H.

    Verified Buyer

    "The company has great customer service! The delivery driver delivered my order to the wrong house but they replaced it for me, very nice. The spice in the rum had a kick, similar taste to rums alcohol. I will be trying more."

    Patricia Z.

    Verified Buyer

    "The gin alternative definitely reminded me of real gin! It has a very sophisticated flavor! The packaging was of great quality as well."

    Milah K.

    Verified Buyer

    "I was apprehensive about how Ritual whiskey would taste after listening to opinions on alcohol-free whiskey but I was pleasantly surprised that I liked the mild and sweet flavor, and it does have a slight burn that's agreeable."

    Denise K.

    Verified Buyer

    "So delicious!I I quit drinking 35 years ago and I’ve always wished there was an alcohol-free whiskey so I could enjoy my old favorite, whiskey & coke. Brings me back to attending college football games! Thank you."

    Carl P.

    Verified Buyer

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